How to choose the right custom retail packaging for your business

There are a number of considerations that a company has to make when it comes to selecting the right custom packaging design for the product that it wants to sell. In addition to appearance and price, there are often laws that need to be followed and all good packaging must properly hold the product so that it does not break or injure anyone. Good packaging should always include information that informs the buyer.

One of the most important factors in selecting a retail packaging design is how well it attracts attention and differentiates your product from other similar items. Consumers must be able to distinguish your product from the competition and be enticed to purchase it. Therefore, the packaging you select should communicate the benefits and uses of your product. In addition, the packaging should be easy to place on store shelves and not take up too much room. It should also be easy to ship.

Another factor that should be taken into consideration is that of ease of use and storage. Consumers that purchase your product should have no problem opening the product packaging or finding a place to keep it once it is in their homes.

The packaging on your product should include reminders of what and when to purchase more. It should also reinforce they buyers' expectations of the product and tell them how to safely and effectively use it. Moreover, an increasing number of consumers prefer to purchase products that are packaged in recycled material.

The most important thing to remember when purchasing custom retail packaging is that all labels must adhere to Federal law. These laws are designed to protect consumers from misrepresentation and unsafe products. In addition, there are laws that forbid product producers from misrepresenting the quality or quantity of an item through misleading information.

These laws date back to the Fair Packaging and Labeling Act of 1966 and cover all written, printed, or graphic material that is placed on the containers of products that are involved in either interstate commerce or held for sale. This law states that every product package or label specify on its "principal display label" which is the part of the label that is most likely to be seen by consumers the following information:

1) type of product

2 name and location of the producer or processor

3) the quantity (if applicable)

4) serving size and number of servings (if applicable).

There are also a variety of restrictions that apply to the way that a label can be displayed. One example is that all mandatory copy is required to be in boldface type. Additionally, if the manufacturer or processor is not listed in the telephone book, the street address must be displayed on the label.

There is, even more, information required when it comes to food labeling. Since Congress passed the Nutrition Labeling and Education Act of 1990 food labels are required to include values such as calorie and cholesterol content, fat and saturated fat percentages, and sodium levels.